For companies, having a cohesive image is central in having clients recognize you. While you might have a logo, but are you utilizing well? Imaging is the whole category of branding. Use your logo on your letterhead, your website and business cards. It's common sense but it's a mark that a lot of businesses miss. Their imaging is all over the place, which seems chaotic and unprofessional. Let r3 help create this cohesive image. Call us for a custom quote where we can discuss the different ways for you to utilize your branding.
Retail Packaging Outlet is a business which sells packaging to stores. They are a distributor whose client is the end-user. While having a complete catalog for years, they realized the need for a web presence and new catalogs. Rather than have different designers handle the different components of their business (catalogs, website, business cards, e-newsletters), they saw the benefit of having it all coordinate. The catalogs, website and logo are completed. Their e-newsletters are in process and their business cards will be changed next. In the end, everything will look like the same company. There are competitors who direct-mail numerous catalogs a year to the end-user. Having all of their imaging look the same will help RPO stand out from those competitors. |
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